01
Karat & purity
Karat indicates the proportion of gold in an alloy. Different purities are chosen for different balances of richness, durability and design requirements.
Jewellery education
A clear guide to understanding gold jewellery.
Gold jewellery can vary by purity, colour, weight, construction and design. Understanding those differences makes comparison easier and more meaningful.
02
Colour
Yellow, white and rose gold are created through different alloy compositions. Colour should be considered alongside purity, finish and personal styling.
03
Weight & construction
Two pieces with a similar appearance can differ significantly in weight and construction. Product information should be considered as a whole rather than by one number alone.